Running Google Ads on a modest budget like ₹10,000 can yield exceptional return on ad spend (ROAS) when campaigns are targeted at transactional keywords with strict negative keyword filtering.
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Optimal ₹10,000 Budget Allocation
Avoid spending on generic terms like "digital marketing". Instead, bid on specific, long-tail phrases such as "b2b lead generation agency surat" where buyer intent is high.
Bidding Strategy & Negative Keywords
Add negative keywords like "free", "course", "job", and "pdf" to prevent paying for non-converting clicks.
Campaign Setup Breakdown & ROI
| Ad Campaign Type | Budget | Avg CPC | Outcome |
|---|---|---|---|
| High-Intent Search Ads | ₹6,000 | ₹14 | 428 targeted clicks |
| Performance Max (PMax) | ₹3,000 | ₹18 | 166 clicks |
| Retargeting Banner Ads | ₹1,000 | ₹6 | 166 recall visits |
| Total Output | ₹10,000 | ₹185 CPL | 54 Qualified Leads |
